SENSE OF SMELL
is an international co-creation and research project designed by Communication and Multimedia Design (CMD) Breda at the AVANS University of Applied science, the Netherlands, and part of the European cross-border network VIVID (Value Increase by Visual Design).
Within this project, teachers and students explore the amazing world of scent. Their aim is to rethink and prototype the possibilities of scent for strategic communication, way finding, storytelling, interaction and media design.
SENSE OF SMELL
has developed prototypes for interactive installations, sensual experiences and immersive events.
The 'scent printer', developed within the project is used to create the sound/scent experience of
. In September 2014 all research and developments were published in Sense of Smell: a book of ideas, concepts and engaging new thoughts on the subject of smell. On December 2nd 2014
SENSE OF SMELL
organized a conference and exhibition at the
in Breda where Caro Verbeek, Peter de Cupere, James Auger, Prof. Dr. Ep Köster and Bernardo Juan Fleming gave keynote lectures. Furthermore a 'sweatshop' was organized for artists, olfactory experts, designers, students and teachers to co-create new concepts. The exhibition featured the
installation alongside works by James Auger, Peter de Cupere, Lucy McRae, Liza Witte and Joris Petterson.
If there were a parental advisory label for fragrance, this publication wouldn't be deemed suitable for noses younger than sixteen years of age. Smell the sweat of dancing guys all suited up in plastic. A golden turd as a talisman. A scent like a coitus or a perfume made from human fluids. What do bees register when they smell your breath? Take a sniff of the moon.
By means of text, images and scent, Sense of Smell shows the current and future possibilities of scent in media- and communication design. These range from revolutionary thought-experiments to products and services that we could currently implement.
This anthology brings the work of leading international olfactory-artists, -designers, -thinkers and -researchers together with concepts, experiments and prototypes by students and lecturers from the applied university for media and interaction design CMD, Breda.
Classified in five themes (Data, Temporality, Taboo, Perfumification and Ethereal) the book presents state of the art ways of thinking and products concerning scent and scent technology.
With essays by: Marga van Zundert, Sanne Boesveldt, Caro Verbeek, Patricia MacCormack, Pinar & Viola, Mike de Jonge, IFF, Gün R. Semin and Rosi Braidotti.
Projects by: Miriam Songster & Miriam Simun, Maki Ueda, Clara Ursitti, Susana Soares, Lloyd Alberts, Amy Radcliffe, Christine Otten & Erik Kessels, Carlijn Stevens & Weergaaf, Sue Corke & Hagen Betzwieser, Miriam Songster, Peter de Cupere, Etat Libre d'Orange, Klara Ravat, James Auger & Jimmy Loizeau, Martynka Wawrzyniak, Guts & Glory, Lernert & Sander, Liza Witte, Nasomatto, Viktor & Rolf, Lucy McRae, Susana Soares, Jody Kocken, Lizzie Ostrom & Ben Davies, Aisen Caro Chacin, Scentee.
An interview with 'The Nose' by Nienke Huitenga.
And 21 provocative concepts by students and lecturers of the applied university for media and interaction design CMD, Breda.
Can you experience someone's death up close and personal? Famous people who have died tragic deaths can leave ineradicable scars to our collective memory. J.F. Kennedy, Lady Diana... Till this day, the way they died still toys with our imagination. Many theories about the exact cause of death still revolve around the deaths of J.F. Kennedy and Lady Diana. Wouldn't we like to have been there?
recreates a famous person's last few living minutes by using scent. We all know the images of that open car that slowly drives through the streets of Dallas, the president happily waving to the crowd. And then, those few fatal shots. What must it have been like to be near that car? You would smell an autumn wind, the grass, the leather car seats, Jacky Kennedy's perfume, exhaust fumes mingled with the somewhat musty scent of that limousine, and then suddenly the penetrating scent of blood, brains and gunpowder drilling its way into your nostrils.
is a series of four portraits of celebrities in their final moments. This installation reconstructs these moments as closely as possible, using only sound and scents. This creates a short but intimate experience. By taking away any visual keys, visitors experience these portraits more intensely.
is designed by
Communication and Multimedia Design (CMD) Breda
at the AVANS University of Applied science, the Netherlands.
Lead Designers: Marcel van Brakel, Frederik Duerinck.
Coding: Mark Meeuwenoord, Marcel Boonman, Daan Rijnkels.
Fragrances and Advice: Caro Verbeek, Jorg Hempenius, Peter de Cupere.
Design Team: Wander Eikelboom, Thijs Eerens, Simon Kentgens, Martijn de Ruiter.
Students: Iris de Brouwer, Thomas Neelemans, Kirsten Pollé.
Illustration & Photo's: Paul van 't Hullenaar.
Website : Edwin Kuipers.
Thanks to: Bernardo Fleming / IFF
Current & Upcoming:
22.03.2015 - 02.08.2015
Exhibition at Es liegt was in der Luft - Duft in der Kunst exhibition at Villa Rot Museum, Burgrieden-Rot (DE).
Presentation at Pecha Kucha Vol. 17, Utrecht (NL).
Exhibition and presentation at Design by Fire Café, Brandpunt, Breda (NL)
Exhibition at the Sense of Smell Conference, MOTI, Breda (NL).
Presentation at Crea-Zone, Budafabriek, Kortrijk (BE).
Presentation at Cross Media Café. Amsterdam E-Week, Club Panama, Amsterdam (NL).
Presentation at Pecha Kucha Vol. 11, Breda (NL).
Exhibition at the Vivid Closing Conference, Podium Bloos, Breda (NL).
Exhibition and presentation at the Tech Open Air 2014 Unconference, Berlin (DE).
Exhibition and presentation at Coded Matters #7 Extended Senses, Brakke Grond, Amsterdam (NL).
29.01.2014 - 20.02.2014
Exhibition at Void( ) exhibition at the Ruskin Gallery, Cambridge (UK).